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The Strategy of Building Brand Equity in the Luxury Goods Industry in Taiwan
Author(s)
Yang, Yen-Ching
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
423046 bytes
Creator
Yang, Yen-Ching
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management