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How to Build a Unique and Strong Brand Image in China
Author(s)
Xu, Tao
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
379765 bytes
Creator
Xu, Tao
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA