Geospace Environment Modeling (GEM) is a community‐driven, National Science Foundation‐sponsored research program investigating the physics of the Earth's magnetosphere and its coupling to the solar wind and the atmosphere. This commentary provides an introduction to a Special Issue collating recent studies related to a GEM Challenge on kinetic plasma processes in the dayside magnetosphere during southward interplanetary magnetic field conditions. We also recount our experiences of organizing such a collaborative activity, where modelers and observers compare their results, that is, of the human side of bringing researchers together. We give suggestions on planning, managing, funding, and documenting these activities, which provide valuable opportunities to advance the field.