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Leveraging Scotland as a nation brand: An empirical study of the influence of product country of origin and the implications for the Scotch whisky industry going forward
Author(s)
Glenapp, Fergus
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
949917 bytes
Creator
Glenapp, Fergus
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA