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Taking the role of marketing in consumer well-being seriously: it is about time-the PACT framework
File(s)
Author(s)
Eisingerich, Andreas
MacInnis, Deborah J
Duffek, Barbara
Tam, Winze
Type
Journal Article
Abstract
The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.
Date Acceptance
2026-06-21
Citation
Journal of the Academy of Marketing Science
URI
ISSN
0092-0703
Publisher
Springer
Journal / Book Title
Journal of the Academy of Marketing Science
Copyright Statement
Copyright This paper is embargoed until publication. Once published the author’s accepted manuscript will be made available under a CC-BY License in accordance with Imperial’s Research Publications Open Access policy (www.imperial.ac.uk/oa-policy).
License URL
Publication Status
Accepted