Taking the role of marketing in consumer well-being seriously: it is about time-the PACT framework
File(s)
Published version
Author(s)
Eisingerich, Andreas
MacInnis, Deborah J
Duffek, Barbara
Tam, Winze
Type
Journal Article
Abstract
The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.
Date Issued
2026-08-01
Date Acceptance
2026-06-21
Citation
Journal of the Academy of Marketing Science, 2026, 54 (4), pp.977-988
ISSN
0092-0703
Publisher
Springer
Start Page
977
End Page
988
Journal / Book Title
Journal of the Academy of Marketing Science
Volume
54
Issue
4
Copyright Statement
© The Author(s) 2026. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
License URL
Identifier
10.1007/s11747-026-01179-9
Subjects
Consumer well-being
Product design
Choice architecture
Value creation
Relationship building
Publication Status
Published
Date Publish Online
2026-07-24