Seaward dipping reflectors (SDRs) are a key feature within the continent to ocean transition zone of volcanic passive margins. Here we conduct an automated pre-stack depth-migration imaging analysis of commercial seismic data from the volcanic margins of South America. The method used an isotropic, ray-based approach of iterative velocity model building based on the travel time inversion of residual pre-stack depth migration move-out. We find two distinct seismic velocity patterns within the SDRs. While both types show a general increase in velocity with depth consistent with expected compaction and alteration/metamorphic trends, those SDRs that lie within faulted half grabens also have high velocity zones at their down-dip ends. The velocity anomalies are generally concordant with the reflectivity and so we attribute them to the presence of dolerite sills that were injected into the lava pile. The sills therefore result from late-stage melt delivery along the large landward-dipping faults that bound them. In contrast the more outboard SDRs show no velocity anomalies, are more uniform spatially and have unfaulted basal contacts. Our observations imply that the SDRs document a major change in rift architecture, with magmatism linked with early extension and faulting of the upper brittle crust transitioning into more organised, dike-fed eruptions similar to seafloor spreading.