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  4. The relative ability of different front-of-pack labels to assist consumers discriminate between healthy, moderately healthy, and unhealthy foods
 
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The relative ability of different front-of-pack labels to assist consumers discriminate between healthy, moderately healthy, and unhealthy foods
File(s)
FoPL effectiveness .pdf (169.97 KB)
Accepted version
Author(s)
Talati, Zenobia
Pettigrew, Simone
Ball, Kylie
Hughes, Clare
Kelly, Bridget
more
Type
Journal Article
Abstract
The degree to which different front-of-pack labels (FoPLs) can assist consumers to make healthy choices seems to depend on the extent to which the FoPLs provide an interpretation of the nutrition information presented. The aim of this study was to assess the effectiveness of three FoPLs that vary by interpretive content in allowing consumers to discriminate between products of varying healthiness. Australian consumers (n = 2058) rated the perceived healthiness of mock food pack images that varied according to: nutritional profile (healthy, moderately healthy, unhealthy); FoPL (Daily Intake Guide (DIG), Multiple Traffic Lights (MTL), Health Star Rating (HSR), or control); and food type (cookies, cornflakes, pizza, yoghurt). Respondents were most accurate at differentiating unhealthy products from healthy (p < 0.001) and moderately healthy products (p = 0.015) when the HSR appeared on packs. The MTL was marginally (p = 0.052) effective at helping respondents distinguish between healthy and unhealthy products. When the DIG or no FoPL was used, however, respondents were unable to discriminate between a healthy and an unhealthy nutritional profile. Findings indicate that the HSR is more effective than other commonly used FoPLs in assisting consumers to accurately evaluate the healthiness of food products.
Date Issued
2017-07-01
Date Acceptance
2017-02-20
Citation
Food Quality and Preference, 2017, 59, pp.109-113
URI
http://hdl.handle.net/10044/1/66385
DOI
https://www.dx.doi.org/10.1016/j.foodqual.2017.02.010
ISSN
0950-3293
Publisher
Elsevier
Start Page
109
End Page
113
Journal / Book Title
Food Quality and Preference
Volume
59
Copyright Statement
© 2017 Elsevier Ltd. All rights reserved. This manuscript is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence http://creativecommons.org/licenses/by-nc-nd/4.0/
Identifier
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000400718000012&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=1ba7043ffcc86c417c072aa74d649202
Subjects
Science & Technology
Life Sciences & Biomedicine
Food Science & Technology
Front-of-pack labels
Health star rating
Traffic lights
Daily intake
Perceived healthiness
NUTRITION
CHOICE
TASTE
COST
Publication Status
Published
Date Publish Online
2017-02-21
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