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A Strategic Analysis of the Role of Experts as 'Secondary Associations' Within GSK Consumer Healthcare's Nutrition & Digestive Health (DH) Category, with Recommendations to Drive Purchase
Author(s)
Clay, Lynn
Type
Dissertation
Version
Imperial Users only
Date Issued
2015
Date Awarded
2015
URI
Creator
Clay, Lynn
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
Weekend Executive MBA