Six principles for the design of better networking events
Author(s)
Mandeno, Peter
Baxter, Weston L
Type
Journal Article
Abstract
Networking events are seen as an essential activity for the establishment and maintenance of professional connections. Despite their ubiquity and perceived importance, networking events are often ineffective and unenjoyable. Suggestions for the improvement of networking outcomes typically focus on event selection or participant capabilities. In this article, we posit that greater success can be achieved by improving the design of networking events themselves. We adopt a research through design approach to derive the design features that explain the success of Wok+Wine, a networking event that consistently delivers positive functional and experiential outcomes across a range of cultural and organizational contexts. From a synthesis of these design features, we derive six generalizable design principles that can support managers in the creation of better networking events as well as the analysis and selection of existing ones.
Date Issued
2022-07-01
Date Acceptance
2021-06-17
Citation
Business Horizons, 2022, 65 (4), pp.493-503
ISSN
0007-6813
Publisher
Elsevier BV
Start Page
493
End Page
503
Journal / Book Title
Business Horizons
Volume
65
Issue
4
Copyright Statement
© 2021 Elsevier Ltd. All rights reserved. This manuscript is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence http://creativecommons.org/licenses/by-nc-nd/4.0/
Identifier
https://www.sciencedirect.com/science/article/pii/S0007681321001191?via%3Dihub
Subjects
Business & Management
1503 Business and Management
1505 Marketing
Publication Status
Published
Date Publish Online
2021-06-21