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Category Management and Value Creation in Consumer Packaged Goods - Oral Care Category Case Study
Author(s)
Geus, Victor
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
4863880 bytes
Creator
Geus, Victor
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA