Dear Spiral user, We’re pleased to introduce Helix, https://helix.imperial.ac.uk/ Imperial’s new repository for research datasets. Please use Helix for all future dataset deposits. There is no change to Spiral -continue depositing as usual. For queries, contact the Research Data Management team at rdm-enquiries@imperial.ac.uk. Kind regards, the Spiral Team.
 
"In a changing world of marketing clutter and consumer fragmentation...... is advertising failing, and PR succeeding?"
Author(s)
Brett, Richard
Type
Dissertation
Version
Imperial Users only
Date Issued
2009
Date Awarded
2010
URI
Format Extent
3370799 bytes
Creator
Brett, Richard
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA