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How Mobile can Improve Services: The Case of the Multichannel Apparel Retail
Author(s)
Marques Pinto, Guida (Cristina Barbes)
Type
Dissertation
Version
Imperial Users only
Date Issued
2011
Date Awarded
2011
URI
Format Extent
12878290 bytes
Creator
Marques Pinto, Guida (Cristina Barbes)
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA