The multi criteria decision making (MCDM) methodology is utilized to assess different portable hard disk drive (HDD) alternatives, according to the purchaser/ retailer/wholesaler liking with respect to various attributes. The HDD comes under various types and have a number of attributes connected with it like storage capacity, size, data transfer speed, physical dimensions etc. The modern market caters for a wide variety of customer needs. So, it becomes the need of the hour to present a simple technique to select the best alternative for purchaser/retailer/wholesaler to satisfy their combined needs. Among the MCDM methods, the more simple and widely used technique Weighted Aggregated Sum Product Assessment (WASPAS) is utilized in the present work. The data of different HDDs were collected that were available in the Indian market and twenty four different models of five brands were considered in decision making. The Equal Weights Method (EWM) and objective weights method i.e. Standard Deviation Method (SDM) is utilized to allocate weights of significance to the criteria. The ranks obtained with SAW, WPM and WASPAS are presented and final ranks are considered with WASPAS method because it’s an amalgamation of the SAW and WPM. The result reveals that the Western Digital (WD) comes out to be the first choice as a brand because top three models belong to them with both the equal and objective weights. While utilizing these techniques, a consumer can purchase the best HDD and it is also very advantageous for merchant and sellers to aid users in procuring their gadgets whiles manufactures of HDD can produce their product with unique technological features aimed at particular users. Further, the subjective weights can be considered to select the best alternative.