Evaluation of a salt-reduction consumer awareness campaign targeted at parents residing in the state of Victoria, Australia
Author(s)
Type
Journal Article
Abstract
From 2015 to 2020 a state-wide salt-reduction initiative was launched in Victoria, Australia, including an awareness campaign focused on parents with children <18 years of age. To evaluate the impact of the campaign on salt-related knowledge, attitudes and behaviors (KABs) we have assessed trends in salt-related KAB pre- and post-delivery of the campaign in parents, as well as within the wider adult population. Cross-sectional surveys of adults aged 18–65 years were undertaken pre- (2015: n = 821 parents; n = 1527 general sample) and post-campaign (2019: n = 935 parents; n = 1747 general sample). KABs were assessed via an online survey. Data were analyzed with regression models and adjusted for covariates. Among parents, around one-quarter of salt-related KABs shifted in a positive direction, but changes were small: there was a 6% (95% CI 2, 11%) increase in the percentage who knew the main source of salt in the diet and reductions in the percentage who reported placing a salt shaker on the table (−8% (95%CI −12, −3)) and that their child added salt at the table (−5% (95% −9, −0.2)). Among the wider adult sample, even fewer shifts in KAB were observed, with some behaviors worsening at follow-up. These findings indicate that this consumer awareness campaign had minimum impact.
Date Issued
2023-02
Date Acceptance
2023-02-08
Citation
Nutrients, 2023, 15 (4)
ISSN
2072-6643
Publisher
MDPI AG
Journal / Book Title
Nutrients
Volume
15
Issue
4
Copyright Statement
© 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
License URL
Identifier
https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000941000500001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a2bf6146997ec60c407a63945d4e92bb
Subjects
attitude
Australia
BARRIERS
behavior
COMMUNICATION
CONSUMPTION
DISEASE
ENGLAND
IMPACT
knowledge
Life Sciences & Biomedicine
Nutrition & Dietetics
parents
salt
Science & Technology
sodium
SODIUM-INTAKE
Publication Status
Published
Article Number
991
Date Publish Online
2023-02-16