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Media brand differentiation and homogeneity in keenly competitive markets: A study of free daily newspapers in London
Author(s)
Klausch, Lars Thomas
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
689067 bytes
Creator
Klausch, Lars Thomas
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management