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Branded Entertainment/Content' on financial cable TV news channels: Does it create brand equity value and emotional loyalty value?
Author(s)
Maharaj, Kavita Kiran
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
766953 bytes
Creator
Maharaj, Kavita Kiran
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA