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Brand internationalisation: a comparative study of the Chinese home appliance industry
Author(s)
Miao, Zhewen
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
158365 bytes
Creator
Miao, Zhewen
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management