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A Study of Brand Strength in Emerging Markets A Case of TAG Heuer in India
Author(s)
Shetty, Vishwajeet
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
1030701 bytes
Creator
Shetty, Vishwajeet
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA