Media convergence and the evolving media business model: an overview and strategic opportunities
File(s)
Accepted version
Author(s)
McPhillips, Simon
Merlo, Omar
Type
Journal Article
Abstract
The new media age is bringing new sources of complexity and uncertainty. Media convergence is driving this evolution, and the changes will prove profound and permanent. Many observers in the media industry have been pessimistic about such changes and their impact on the media business model. Yet, evidence suggests that the media industry can also embrace this evolution, as there is a wealth of opportunities emerging from the evolving media business model. The key objectives of this paper are to provide a comprehensive overview of the changes affecting the media industry, identify how the media business model is evolving, and with what consequences, and finally, identify and discuss the main opportunities for media players in the new media age.
Date Issued
2008-08-11
Date Acceptance
2008-08-01
Citation
The Marketing Review, 2008, 8 (3), pp.237-253
ISSN
1469-347X
Publisher
Westburn Publishers
Start Page
237
End Page
253
Journal / Book Title
The Marketing Review
Volume
8
Issue
3
Copyright Statement
© 2008 Westburn Publishers Ltd.
Publication Status
Accepted