An Evaluation of the American Express Business Model and Competitive Environment Within the Eastern European and Balkan Markets: What is the Optimal Set of Strategies for American Express to Deliver Long Term Sustainable Returns through Expansion Into New Markets?
Author(s)
McLean, Iain James
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
Format Extent
12980049 bytes
Creator
McLean, Iain James
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA