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Mutuals may be best, but how do consumers find out? A consultancy project looking at social media in the financial mutual sector
Author(s)
McDonough, Niall
Type
Dissertation
Version
Imperial Users only
Date Issued
2012
Date Awarded
2012
URI
Format Extent
1676400 bytes
Creator
McDonough, Niall
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA