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The competitive advantage of experiential marketing in computer industry - taking the case of Apple Inc
Author(s)
Chang, Ling-Yi
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
1588751 bytes
Creator
Chang, Ling-Yi
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management