Has Porsche's shift from a niche sports car manufacturer towards the mass market diluted brand equity and adversely impacted long-term value?
Author(s)
Moss, David
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
Format Extent
19914911 bytes
Creator
Moss, David
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA