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Marketing performance: how can marketers measure and manage return on marketing investment more effectively?
Author(s)
Turnbull, Richard
Type
Dissertation
Version
Imperial Users only
Date Issued
2014
Date Awarded
2014
URI
Creator
Turnbull, Richard
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
FTMBA