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Social Media as Strategy: Can PSA Peugeot - Citroen's Value Chain Embrace Social Media to Improve Sales, Profitability and Performance?
Author(s)
Ballester, Xavier
Type
Dissertation
Version
Imperial Users only
Date Issued
2011
Date Awarded
2011
URI
Format Extent
1867719 bytes
Creator
Ballester, Xavier
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA