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"Do not target her, HELP HER" Branding tools and techniques that firms should apply to capture the women's market
Author(s)
Malecka, Joanna
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
668305 bytes
Creator
Malecka, Joanna
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management