Face Value An exploration of celebrity endorsement as an advertising technique and how this can be used as a decision-making tool in the celebrity selection process by marketing managers
Author(s)
Patel, Priya
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
Format Extent
464108 bytes
Creator
Patel, Priya
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management