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"Brand building in the creative industries a case study of Marvel Entertainment, Inc"
Author(s)
Du, Xiaowan
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
729142 bytes
Creator
Du, Xiaowan
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management