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Case study: the success of Innocent Drinks in the U.K smoothie sector. Is there potential for creating market space in the Greek juice industry?
Author(s)
Gkotzamani, Maria
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
URI
Format Extent
317614 bytes
Creator
Gkotzamani, Maria
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management