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The extent to which brand extension theory helps to explain the success of failure of tie-in videogames
Author(s)
Gandhi, Dillan
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
563575 bytes
Creator
Gandhi, Dillan
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management