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Be Heard Over the Noise: Overcoming Audience Fatigue In Mobile Telecoms Marketing
Author(s)
Stewart, Paul
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
URI
Format Extent
205229 bytes
Creator
Stewart, Paul
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA