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The Role of Corporate Culture in forming Customer Brand Perceptions in Simple Franchising Systems: the case of Starbucks in China
Author(s)
Yang, Junbo
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
668222 bytes
Creator
Yang, Junbo
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management