The Moderating Role of Individual Learning Styles on the Effectiveness of Advertising Message Strategies in Online Brand Communities
Author(s)
Canbolat, Renin
Type
Dissertation
Version
Imperial Users only
Date Issued
2012
Date Awarded
2012
Format Extent
1551291 bytes
Creator
Canbolat, Renin
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management
