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"What are the critical successful factors regarding "the Branding Strategy" of the most powerful global brand? A case study of Coca Cola"
Author(s)
Rungsang, Araya
Type
Dissertation
Version
Imperial Users only
Date Issued
2008
Date Awarded
2008
URI
Format Extent
2915962 bytes
Creator
Rungsang, Araya
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management