Navigating Residue Sensitivity in the Used Goods Marketplace
File(s)
Author(s)
Kapitan, S
Bhargave, R
Type
Journal Article
Abstract
How does a previous owner's contact with used goods affect consumer judgments of these objects? This research identifies a trait measure of sensitivity to the residue of another's essence or taint found in a used possession. Those highly sensitive to residue respond to the transfer of contaminants from a previous owner of an object. Six samples in Study 1 show that residue sensitivity is a reliable and valid measure that is related to constructs of possession attachment and disease transfer. Still, residue sensitivity explains consumer behavior in the secondhand marketplace in ways that these existing constructs do not. Studies 2 and 3 illustrate how consumers highly sensitive to residue shift their judgments of secondhand goods according to information about the valence of a source of prior ownership.
Date Issued
2013-04-01
Date Acceptance
2013-02-25
Citation
Psychology & Marketing, 2013, 30 (4), pp.305-317
ISSN
0742-6046
Publisher
Wiley
Start Page
305
End Page
317
Journal / Book Title
Psychology & Marketing
Volume
30
Issue
4
Copyright Statement
© 2013 Wiley Periodicals, Inc. This is the accepted version of the following article: Kapitan, S. and Bhargave, R. (2013), Navigating Residue Sensitivity in the Used Goods Marketplace. Psychol. Mark., 30: 305–317, which has been published in final form at http://dx.doi.org/10.1002/mar.20607.
Subjects
Marketing
15 Commerce, Management, Tourism And Services
17 Psychology And Cognitive Sciences
Publication Status
Published