The theory of inventive problem solving (TRIZ) is widely acclaimed by adoptees and in the academic
literature. An apparent disparity exists, however, between the low reported industrial take-up of TRIZ and
perceptions in the TRIZ community which indicate more widespread use. A review of TRIZ, design
processes and creative problem solving processes are reported, showing differences in the emphasis on
creative thinking and the use of iteration. The advantages of a procedure related to the aspects of usability,
creative thinking and iteration within the TRIZ environment has been recognised and addressed by the
development of a new process named BRIGHT.