Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line.

File(s)

Journal of Product Innovation Management_4_29_2012.pdf (873.29 KB)

Accepted version

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Author(s)

Verhoef, PC

Pauwels, K

Tuk, MA

Type

Journal Article

Date Issued

2012-07-01

Citation

Journal of Product Innovation Management, 2012, 4 (29), pp.559-572

URI

http://hdl.handle.net/10044/1/15639

DOI

https://www.dx.doi.org/10.1111/j.1540-5885.2012.00925.x

ISSN

0737-6782

Publisher

Wiley-Blackwell

Start Page

559

End Page

572

Journal / Book Title

Journal of Product Innovation Management

Volume

4

Issue

29

Copyright Statement

This is the peer reviewed version of the following article: Verhoef, P. C., Pauwels, K. H. and Tuk, M. A. (2012), Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market. Journal of Product Innovation Management, 29: 559–572, which has been published in final form at http://dx.doi.org/10.1111/j.1540-5885.2012.00925.x.  This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

License URL

http://www.rioxx.net/licenses/all-rights-reserved

Identifier

https://www.imperial.ac.uk/symplecticelements/repository/files/?rep=1&pub=396448&file-url=http%3A%2F%2Fspiral.imperial.ac.uk%3A8090%2Frt4ds%2Ffile%2F24745%2FVerhoefPauwelsTuk_JPIM_2012.pdf

Publication Status

Published