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Sustainability at ASDA: Assess influence of sustainable packaging on consumer purchase decisions for food products at ASDA and use of social media to promote ASDA's sustainable approach.
Author(s)
Sharma, Prarthana
Type
Dissertation
Version
Imperial Users only
Date Issued
2012
Date Awarded
2012
URI
Format Extent
3639322 bytes
Creator
Sharma, Prarthana
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA