This commentary addresses the recently announced Philip Morris International (PMI) Foundation for a Smokefree World, bringing the perspectives of the leadership of the American Thoracic Society (ATS) (Lederer, Schumacker, Wedzicha, and Moss), biomedical ethicists (Wynia and Goldberg), a public health school dean (MacKenzie) who facilitated a statement on the foundation by US schools of public health, and the dean (Samet) of a school of public health that signed onto the statement.