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Is 'see now buy now' a justified means for replacing the status quo? The effect of reinventing the traditional retail business model on consumer value perceptions
Author(s)
Mandalia, Heena
Type
Dissertation
Version
Imperial Users only
Date Issued
2017
Date Awarded
2017
URI
Creator
Mandalia, Heena
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
Masters
Course Name
Global MBA