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Brand Building: What are the roles of innovation in building a new luxurious brand?
Author(s)
Karnchanapoo, Krittiya
Type
Dissertation
Version
Imperial Users only
Date Issued
2006
Date Awarded
2006
URI
Format Extent
791990 bytes
Creator
Karnchanapoo, Krittiya
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA