Opportunity to Build Customer Loyalty. A Case Study on KYMCO Motor Espana in the Spanish Motorcycle & Scooter Market
Author(s)
Ko, Tom
Type
Thesis or dissertation
Version
Imperial Users only
Date Issued
2013
Date Awarded
2013
Format Extent
7893667 bytes
Creator
Ko, Tom
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA