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In Search of the Masses: A study of value innovation and growth strategy at Brompton Bicycle
Author(s)
Lord, Jennifer
Type
Dissertation
Version
Imperial Users only
Date Issued
2011
Date Awarded
2011
URI
Format Extent
1719809 bytes
Creator
Lord, Jennifer
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MBA
Course Name
MBA