"The GREEN RUSH Does declaring itself green, positively influence a firm's bottom line profits and brand equity?"
Author(s)
Chandrani, Jyotsna Jagmohan
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
Format Extent
232603 bytes
Creator
Chandrani, Jyotsna Jagmohan
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management