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Losing Event Sponsorship and Athlete Endorsement to Competitors - How damaging will this be to the Yonex Brand?
Author(s)
Cheung, Wing
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
4189169 bytes
Creator
Cheung, Wing
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management