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Why do companies use Web 2.0 as a tool for marketing research?
Author(s)
Yang, Chun-yung
Type
Dissertation
Version
Imperial Users only
Date Issued
2010
Date Awarded
2010
URI
Format Extent
568235 bytes
Creator
Yang, Chun-yung
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management