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How did Virgin fail in diversification in relation to its brand image
Author(s)
Lau, Chui Hin Cynthia
Type
Dissertation
Version
Imperial Users only
Date Issued
2009-09
Date Awarded
2009-11
URI
Format Extent
430680 bytes
Creator
Lau, Chui Hin Cynthia
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management