Defining the business ecosystem of peer-to-peer electricity trading
File(s)
Author(s)
Montakhabi, Mehdi
van der Graaf, Shenja
Ballon, Pieter
Walravens, Nils
Vanhaverbeke, Wim
Type
Conference Paper
Abstract
Purpose: The purpose of this paper is to introduce the value proposition and structure of the
business ecosystem of peer-to-peer electricity trading through a future oriented approach.
Design/Methodology/Approach: This study follows a qualitative approach. It conducts conceptual
analyses by utilizing previously validated tools in similar contexts. First, different views on business
ecosystems are introduced and an argument is made to justify an ecosystem perspective for peerto-peer electricity trading. Second, the value proposition of the peer-to-peer electricity trading
ecosystem is identified by utilising a meta-model which consists of four elements: end customer
value, business value (shareholder value), collaborative value (business value to the supply chain)
and societal value (value creation in the supply chain and control of negative externalities). Third,
based on the structural view of business ecosystems, the study identifies actors, positions, links, and
activities in the traditional electricity trading. And last, (structural) changes of the ecosystem for
peer-to-peer electricity trading are discussed.
Findings: This paper elaborates the business ecosystem of peer-to-peer electricity trading and
highlights the structural changes it imposes to the status quo.
Practical and social implications: The ecosystem construct adds insights into actors’ ecosystem
strategy regarding their business models for peer-to-peer electricity trading as well as into the
governance of this type of trading. It provides a comprehensive view for policy makers. It enhances
the research designs in detailed aspects of the peer-to-peer electricity trading by providing a wide
lense.
Originality/Value: The identified business ecosystem of peer-to-peer electricity trading provides a
comprehensive, multi-stakeholder perspective to incorporate complexities and include
externalities.
business ecosystem of peer-to-peer electricity trading through a future oriented approach.
Design/Methodology/Approach: This study follows a qualitative approach. It conducts conceptual
analyses by utilizing previously validated tools in similar contexts. First, different views on business
ecosystems are introduced and an argument is made to justify an ecosystem perspective for peerto-peer electricity trading. Second, the value proposition of the peer-to-peer electricity trading
ecosystem is identified by utilising a meta-model which consists of four elements: end customer
value, business value (shareholder value), collaborative value (business value to the supply chain)
and societal value (value creation in the supply chain and control of negative externalities). Third,
based on the structural view of business ecosystems, the study identifies actors, positions, links, and
activities in the traditional electricity trading. And last, (structural) changes of the ecosystem for
peer-to-peer electricity trading are discussed.
Findings: This paper elaborates the business ecosystem of peer-to-peer electricity trading and
highlights the structural changes it imposes to the status quo.
Practical and social implications: The ecosystem construct adds insights into actors’ ecosystem
strategy regarding their business models for peer-to-peer electricity trading as well as into the
governance of this type of trading. It provides a comprehensive view for policy makers. It enhances
the research designs in detailed aspects of the peer-to-peer electricity trading by providing a wide
lense.
Originality/Value: The identified business ecosystem of peer-to-peer electricity trading provides a
comprehensive, multi-stakeholder perspective to incorporate complexities and include
externalities.
Date Issued
2021-06-20
Date Acceptance
2021-06-01
Citation
Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021, 2021, pp.124-149
ISBN
978-91-88749-68-0
Publisher
Halmstad University Press
Start Page
124
End Page
149
Journal / Book Title
Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021
Identifier
http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44872
Source
6th International Conference on New Business Models
Publication Status
Published
Start Date
2021-06-09
Finish Date
2021-06-11
Coverage Spatial
Halmstad, Sweden
Date Publish Online
2021-06-20