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Strategic recommendations for SBG in response to their structural deficiencies and declining brand position
Author(s)
Al Jendy, Majed
Type
Dissertation
Version
Imperial Users only
Date Issued
2017
Date Awarded
2017
URI
Creator
Al Jendy, Majed
Description Note
Distinction
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
Masters
Course Name
Global MBA