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Analysis of Focus Media's Successful Advertising Model and Its Commercial Feasibility in the UK's Advertising Market
Author(s)
Gu, Zheyi
Type
Dissertation
Version
Imperial Users only
Date Issued
2007
Date Awarded
2007
URI
Format Extent
184877 bytes
Creator
Gu, Zheyi
Publisher Department
Imperial College Business School
Publisher Institution
Imperial College London
Qualification Level
Masters
Qualification Name
MSc
Course Name
MSc Management